What is a Focus Item
Focus items allow you to engage users on your site through bars, modals, notifications and full page takeovers. These can be initiated at different times and with different actions such as exit intent.u003cbru003eFocus Items are listed under the Channels menu.
This video depicts a simple focus item which appears when the user scrolls through your web page slightly. It is a good way to capture leads, show discount promo codes & also promote affiliate marketing links
Lets see how we can create a focus item
Find Focus Items
Focus Items Are Listed Under Channels Menu
Give A Name
Give a name to your focus item u0026amp; click ‘builder tools’
Select The Focus
The first step to building the focus item is to choose what the focus or goal is. There are three options:u003cbru003eu003cbru003eu003cbru003eCollect data – will use a Mautic form in the output as the content. Note that it should be a very simple form (One or or two inputs) as there is very little room to work with in some of the styles. But this is great for capturing emails for a newsletter signup.u003cbru003eDisplay a notice – information only and is great for announcements and the like.u003cbru003eEmphasize a link – great for landing pages with an event, sale, promotion, etc. It displays a button to click that will direct to the given link.u003cbru003eu003cbru003eu003cbru003eEach focus/goal will have slightly different settings but all have a few in common:u003cbru003eu003cbru003eu003cbru003eAnimate? – Should the focus item be animated or static?u003cbru003eWhen to engage – this determines when the focus is engaged based on visitor interaction. It can be immediate, on scroll, timed, or with an exit attempt. If Visitor intends to leave is chosen, an option appears that allows configuration if links within the site should trigger the engagement or not.u003cbru003eHow often to engage – should the visitor be engaged every time, once per session, or during a period of time?u003cbru003eStop engaging after a conversion – once a user clicks the link or submits the form (not applicable for displaying a notice), enabling this option will no longer engage the visitor.
Select The Style
There are four styles supported -u003cbru003eu003cbru003eu003cbru003eBar – display a bar across the top or bottom of the pageu003cbru003eModal – a small modal window that appears centred on the pageu003cbru003eNotification – these are like modals but smaller and slide in from the side.u003cbru003eFull page – also like a modal only it takes up the entire view.u003cbru003eEach style has its own settings such as position, size, sticky, etc.
Select The Content
Here you can place a form like we have done in our focus item on this page or promote affiliate marketing links, display notices etc.
Insert it on your website
Inserting a focus item into a website is as simple as copying one line of code and inserting it into your page’s source. After creating the focus item, view its details page where you can see engagement graphs and other detailed information. On the right, you’ll see a u0022Focus Installationu0022 box that includes the line of code needed. Click on it, copy, then paste it into your website’s source before the closing body tag if possible.u003cbru003e
Examples of focus item:
This is another style of focus item –
which appears at the corner of the page.
- collecting emails
- promoting affiliate marketing links
3.displaying quick surveys etc.
This is another type of focus item. Docked at the top or bottom of the page
Useful to display site notices & promote affiliate links
Want it for your website? Get Mautic
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