Google Search Gallery

What Are Rich Snippets?

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Google uses structured data to understand the content on the page. You can help Google by providing specific information about your site, which can help your site display in richer features in search results.

If you’re just getting started, visit Understand how structured data works.     

ArticleA news, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.Get startedarticle example in search results
BookBook actions that enable users to buy the book that they find directly from Search results.Get startedbook example in search results
BreadcrumbNavigation that indicates the page’s position in the site hierarchy.Get startedbreadcrumb example in search results
CarouselRich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories. This feature works best when used in combination with one of the following features: ArticleRecipeCourseRestaurantMovieGet startedexample of a recipe carousel in search results
CourseEducational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.Get startedcourse example in search results
Critic reviewA snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews can be about BookMovie, and Local business.Get startedCritic review example in search results
DatasetLarge data sets that appear in Google Dataset Search.Get starteddataset search example in search results
Employer Aggregate RatingAn evaluation of a hiring organization compiled from many users that’s displayed in the job search experience on Google.Get startedemployer aggregate rating example in search results
EventAn interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.Get startedevent example in search results
Fact CheckA summarized version of a credible site’s evaluation of a claim made by others.Get startedfact check example in search results
FAQA Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.Get startedFAQ example in search results
How-toA How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text.Get startedHow-to example in search results
Image License Metadata (beta)In Google Images, the Licensable badge tells people that license information is available for the image, and provides a link to the license in the Image Viewer, which offers more detail on how someone can use the image.Get startedAn example of Image License Metadata in Google Images
Job PostingAn interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.Get startedjob posting example in search results
Job Training (beta)An interactive rich result that helps job seekers and prospective students find a job training program.Get startedjob training example in search results
Local BusinessBusiness details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items.Get startedlocal business example in search results
LogoYour organization’s logo in search results and Google Knowledge Graph.Get startedlogo example in search results
MovieThe movie carousel helps users explore lists of movies on Google Search (for example, “best movies of 2019”). You can provide details about the movies, such as the title of each movie, director information, and images.Get startedmovie carousel example in search results
Estimated salarySalary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.Get startedsalary estimate example in search results
PodcastEnable your podcast to appear in Google Search with a playable link, or in other Google Podcasts platforms such as the Google Podcasts app, Google Assistant, and more.Get startedPodcast search result
ProductInformation about a product, including price, availability, and review ratings.Get startedproduct example in search results
Q&AQ&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers.Get startedquestion answer page example in search results
RecipeRecipes that display as an individual rich result or part of a host carousel.Get startedrecipe example in search results
Review snippetA short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about BookRecipeMovieProductSoftware App, and Local business.Get startedreview snippet example in search results
Sitelinks SearchboxA search box that is scoped to your website when it appears as a search result.Get startedsitelink searchbox example in search results
Software App (beta)Information about a software app, including rating information, a description of the app, and a link to the app.Get startedsoftware app example in search results
SpeakableAllow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).Get startedspeakable example that shows a conversation with the Google Home. A person
 asks Google Home what's the latest news with Nasa. Google Home responds with
 a list of three news articles.
Subscription and paywalled contentIndicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.Get startedA New York Times paywall example that shows a reader has reached the limit
 of free articles
VideoVideo information in search results, with the option to play the video, specify video segments, and live-stream content.Get startedvideo example in search results

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