This articles is the first of the many we are going to write about enabling all local stores sell online.
Now when we talk about e commerce of local stores : there are few things that are essential to take any store online or any business for that matter, Those are
1. A Google My Business Account (this helps the local stores get discovered on Google Search & Maps – Like when we search about “water purifier near me” or “TV Repair Shop Near Me” in Google , google Search always shows the near by shops registered in “Google My Business”
2.Facebook Business Page: This helps all businesses promote their products for free through their own social network connections , friends & all.
3. Google Merchant Center Integration: This is for retails majorly (you can find more information about this here : https://www.google.com/retail/solutions/merchant-center/
4. A Payment Integration (There are many online payment gateways like Razorpay , PayU etc. ) we can help businesess set up their merchant accounts in these payment gateways. Now, Here, Businesses can choose to receive payments thru UPI or Cash also… this is upto them… but receiving payments online is hassle free and has its own benefits.. less manual work & all
5. Next comes the E Commerce website
So when we talk to anyone about enabling them sell online we must talk about all these 5 points.
A Google My Business account creating takes 1 minute or less (though the verification takes 12 days – Google Sends a post card with a code to your shop address & you have to enter the code in Google My Business account to verify your shop’s location
A Facebook Business Page creation also takes hardly 1 minute
Only thing that will take time is to click the product photos (if the business owners don’t have those already) & prepare a sheet with product name, short description, long description, category, actual price & sale price – these 6 columns
Here we have to help the businesses prepare this sheet
Once this sheet is ready, this can be uploaded in both Google Merchant Center & The e commerce website and the store will be ready.
Now we all must be a little comfortable with Google Merchant Center & the admin sides of the e commerce sites
So here I am sharing the links of demo e commerce sites (These sites are live only, Only products are dummy)
Demo Site 1
Admin Email: [email protected]
Demo Site 2
Admin Email : [email protected]
Demo Site 3
Please note: Buying a domain name is necessary to set up a website, And it hardly costs anything… just 300 rs per year, and matching domain name with business name gives boosts the brand image & customer’s confidence too.. This is the only cost to businesses to get started… rest everything we are offering for free