Dynamic Web Content

Dynamic Web Content

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Use existing contact and real-time engagement data to personalize the experience on your website and in your emails by delivering relevant content to individuals in your audience.

This feature allows you to embed content on a web page dynamically for both anonymous visitors and known contacts.

There are 2 types of Dynamic Web Content items (or DWC):

Filter based

This feature allows you to configure filters (like in segments) so a Landing Page with a DWC token or slot can show content based on specific conditions.


  1. Create or edit a Dynamic Web Content item.
form b93a3f06
  1. Toggle the “Is campaign based” button to No (Notice how when No is selected, the “Slot Name” field is available and the filters tab is displayed so new filters can be created.
filters 8d1cb731
  1. On a landing page, add a token or a slot for the new dynamic web content you just created.
builder ba7362e5
  1. When using DWC slots, you need to provide the requested slot name.
  1. When someone visits the page and if the conditions on the filters are met, the DWC will be displayed.
  1. To add a DWC item with filters in a third party page, you can use the following code (just change myslot in data-param-slot-name="myslot" to the Requested Slot Name of your DWC item):
<div data-slot="dwc" data-param-slot-name="myslot">
  <h1>Dynamic web content for myslot</h1>
  1. Again, when someone visits the page the DWC slot will be replaced if the filters match:
third 4f10c1b6

Campaign based

There are several steps involved in setting this up.

Add the default content

dwc default c218b182

Add alternative content if desired

You can set up as many items as you need. The default will be delivered via the “Request Dynamic Content” decision in a campaign. If you want to push something different based on a set of criteria, you create those here and deliver them via a “Push Dynamic Content” action.

Add the dynamic content pull request in a campaign

The key to this step is naming the “slot”. This can be anything you want as long as it’s unique across your dynamic content campaigns. The pull request is processed and determines if the person on the landing page is a known contact.

dwc pull request 30796528

Add the push request in the campaign

If you want to serve up different information based on certain criteria, you can use a push request.

  1. If the person is known, they receive the content from the pull request.
  2. If they meet the criteria (in the example below – if they are from Canada), a different set of content can be delivered to the browser.
  3. If they are unknown, they will see the information embedded in the dynamic web content div from the page (see below).
dwc push 41a67b45

Finally, include the dynamic web content shortcode in your web page

<div data-slot="dwc" data-param-slot-name="dwc">
  <h1>Dynamic web content for myslot</h1>

Note the data-slot-name matches the slot name in the campaign.

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